01
Paid click
100.0%reached this step
63.6% of visits here were trusted.
01 · ButtonTrace
Invalid Click Intelligence.
Follow paid clicks from campaign to conversion.
See which clicks look trustworthy, which need attention, and what happens after they reach your site.
No card · No Ads connection · No blocking
Illustrative example: request_bot, classified from 4 linked signals (no JS, curl lib, no cookies, tor exit), action block.
TrustedSignals consistent with real visits
ReviewVisits worth investigating
Explore the evidence behind each classification.
Illustrative overview
See the shape of your paid traffic.
A preview of the questions Button can answer. These labels are examples, not measured results or guaranteed detection rates.
Observed
Paid clicks observed
Trusted
Trusted
Review
Questionable
Unknown
Unresolved traffic
The gap
Google reports what its invalid-traffic checks filtered.
Button shows you what reached your site.
Connect the paid click to the visitor, the path they took, and the outcome that followed.
Illustrative campaign comparison
Which campaigns are sending the weakest traffic?
Compare paid clicks with what visitors actually do after they arrive. High questionable traffic only matters when it changes business outcomes.
| Campaign | Paid clicks | Questionable | Reached checkout | What this means |
|---|---|---|---|---|
| Google Search Ads | 2,246 | 44.5% | 3.4% | High volume + worth reviewing |
| Google Display Network | 1,053 | 44.4% | 1.1% | Weak post-click behavior |
| 282 | 37.2% | 2.7% | Better than display | |
| Google Discovery Ads | 164 | 51.2% | 0.9% | Small volume, poor quality |
Example data illustrates how campaign quality and downstream behavior can be compared. These figures are not Button-wide benchmarks or expected customer outcomes.
After the click
See what happens next.
A click is only useful if the visitor behaves like someone you actually want more of.
02
Product page
83.7%reached this step
57.4% of visits here were trusted.
03
Payment page
1.94%reached this step
46.5% of visits here were trusted.
04
Purchase complete
0.27%reached this step
60.0% of visits here were trusted.
Goal paths are inferred from the URLs visitors reach. Start with the business outcome. Open the technical evidence only when you need to understand why a visit was flagged.
Why it needs attention
Plain-English reasons first. Technical evidence second.
Button combines independent evidence instead of asking a marketer to understand TLS fingerprints, JavaScript quirks, or network reputation before they can use the product.
Visitor behavior doesn't match normal browsing
Repeated or unusual navigation patterns appear across visits.
Browser details don't agree with each other
Several independent browser and device signals conflict.
Traffic comes from a risky network
Proxy, datacenter, or previously suspicious network patterns are present.
Not enough evidence yet
Button waits rather than making an aggressive call too early.
Why ButtonTrace
Don't block first. Understand first.
ButtonTrace starts by showing how paid traffic behaves. You decide whether the difference is meaningful before you change campaigns or block anything.
01
No black-box savings number
See the clicks, the behavior, and the conversion difference instead of trusting an estimated “money saved” counter.
02
No blocking required
Start in listen-only mode. Nothing changes in your campaigns until you have enough evidence to act.
03
Explainable when you need it
Marketers get plain-English reasons. Technical teams can open the underlying browser, network, and request evidence.
04
Built around outcomes
The important question is whether questionable traffic behaves differently after the click.
Explore the evidence: browser consistency and bot detection or why browser clock differences need context.
Private by design
Start with a sneak peek. Verify ownership to go deep.
Company-domain users can see the high-level traffic audit. Visitor-level journeys, detailed classification evidence, exports, and deeper investigation stay locked until domain ownership is verified.
Sign in with your company Google accountFast access for smaller teams.
Install one scriptButton starts collecting your own paid-traffic data.
See the overviewTraffic quality, campaign differences, broad conversion outcomes.
Verify DNS to investigate deeperUnlock visitor journeys, reasons, raw detail, exports, and longer history.
Start seeing your traffic Start with an audit