Trial Calculator

Estimate whether a 14-day button ^ solutions trial is likely to produce enough traffic and economic signal to evaluate its value.

Campaign inputs

Use customer revenue, contribution margin, or lead value.
Optional, but useful for estimating Button's traffic tier.
Monthly paid clicks
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Spend w/CPC
14-day paid clicks
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Trial sample
14-day conversions
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Expected
Monthly conversion value
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Before fraud adjustment
14-day ad spend
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Approximate
Button cost / month
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Your estimate

What different fraud rates mean

Suspicious rate14-day clicksSpend representedExpected conversionsConversion value

Break-even analysis

This estimates the amount of direct wasted ad spend that we would need to identify each month to cover its cost.

Expected conversion value improvement
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Varies according to real world data

How to use the 14-day trial

Run button ^ solutions in observation mode first.
Measure suspicious clicks AND suspicious conversions.
Compare Button classifications against your CRM/analytics.
Do not enable blocking until false positives have been investigated.
Pay particular attention to suspicious traffic that generates conversions.
Important: This is an evaluation model, not a prediction of actual performance. A suspicious session is not necessarily fraudulent, and direct wasted-click savings are only one potential source of value.

Our larger proposition is improving the quality of advertising optimization signals.