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02 · Ad Protect

Stop $40/click bots from draining ad spend.

Click-fraud protection for Google & Meta. Bots get filtered before they hit your funnel — bidding algorithms see only real intent, your CAC drops, your ROAS climbs.

Native Google Ads & Meta integrations · Live exclusion lists · 14 days free

Industry baseline
$100B+
Wasted on click fraud worldwide each year, across paid search and social.
Avg customer outcome
+30%
ROAS lift in the first 60 days, after Ad Protect cleans up bidding signal.
Time to first dollar saved
< 24h
From enabling our solution to ad cost correction.
Native integrations

Plug straight into the platforms eating your budget.

No tag manager hacks, no parallel pixels. We work directly with Google & Meta APIs — your team keeps using the same dashboards.

Google Ads

Automated exclusion lists, IP-level blocks, conversion correction.

Live

Meta Ads

Audience exclusions, fake-click filtering, attribution cleanup.

Live

Microsoft / Bing

IP and device exclusion lists, synced every 15 minutes.

Beta

TikTok Ads

Audience exclusion, click validation, custom audiences.

Soon

Taboola Ads

Keep the signal clean.

Live

Linkedin Ads

Don't waste another boost.

Beta

Reddit Ads

Filter through the bots.

Beta

Generic Ads

See and improve any utm_* tagged ad campaign.

Live
How it works

Find the fraud, teach the platform.

Add our script.

Our script starts loading a minute or so after you verify your site (we can assist with this).

Identify the fraud

Every click is run through Transparency's classification engine - IP, TLS, HTTP, JS.

We train out bad conversions

We provide feedback to the ad provider that a given click was "incomplete" using a method which will not block a client.

Watch ROAS climb

Bidding algorithms re-train on real intent. CAC drops. Reports get truthful.

Why Ad Protect

Most click-fraud tools just block IPs.

We do that - and we also retrain your bidding algorithm. That's where the real lift comes from.

CapabilityAd ProtectTypical click-fraud tool
Actively reduces bad clicks✓✓✓✓ (only IPs)
Always-on training loop(what is that?)
Google & Meta integrations✓ (limited by IP blocklist restrictions)
Conversion-event correction back to platforms
Per-click signal trail (IP / TLS / HTTP / JS)
No persistent fingerprinting of real users
Active coverage of ad platforms2 (and more to come)13+
But don't take our word for it. See how much we can help: Cost Calculator
FAQ

Questions, answered.

Does Google or Meta know we're using this?
Yes, we use the built in ML mechanisms of these platforms to improve your visitors passively.
How long until I see ROAS improvement?
Most customers see measurable lift within 7–14 days - though we have seen within a day. Full bidding-algorithm retraining typically takes 4–6 weeks due to the slow training cycle of ad providers.
What if I run agency campaigns for clients?
Multi-account workspaces are included on Professional and Enterprise. Each client gets their own dashboard, their own exclusions, and their own reporting.

We natively provide the ability to share a "view-only" dashboard with a client which is fully explorable.
What counts as a "click" in pricing?
Pricing is by site visitor and ad click. We calculate usage daily, and retain your data. If a threshold is passed, we simply disable our classification while protecting the ad connectors you entrusted us with.
How can I be sure you won't mess up my ads, or get me banned?
We are extremely careful in blocking - and that is why we don't do bot scores. As our research team expands their knowledge, we will block more. Carefully, accurately. And we don't do cloaking.
Stop the leak

Pay for clicks. Not for click-farms.

Connect your ad accounts in 5 minutes. See your first wave of fraudulent traffic blocked the same day.