Your ad data is only as good as your traffic.

Every bot click trains it to buy more.

    Your ad platform sees a click.
    It sees a conversion.
    It learns from the signal.

But a conversion doesn't tell you everything about the traffic that produced it.

See your traffic in 5 minutes →
move your mouse to see what's really in your traffic
Industry research

See what's really behind your ad performance.

Button classifies the traffic reaching your site and makes that classification visible in the context you already use to manage performance.

See where suspicious conversions are coming from.

Compare traffic quality across campaigns, sources, locations and other dimensions.

Understand where performance is being affected, and where it isn't.

No black-box score. No guesswork.

Just a clearer view of the traffic behind your numbers.

Find where to act.


Your question isn't:


“Is this a bot?”


It's:


“Where is this affecting my business?”

    Which campaigns are generating suspicious conversions?

    Which locations are showing a problem?

    Which sources deserve more attention?

    Where should you investigate, invest, or pull back?


Button puts traffic quality alongside the performance data you're already looking at. So you can make the call.

Start seeing it without a long integration.


See your traffic in the dashboard without rebuilding your advertising stack or starting with a complex implementation.



Get visibility first. Then decide what to do with it.

Add Button to your site with a single script:


Stop guessing

Don't just detect bad traffic.

Close the loop.

Once you know where traffic quality is affecting performance, you can choose where to train your advertising platforms with our toolbox.





See it. Understand it. Act on it.

Your ad platform is already learning from your traffic.

Give it better signals to learn from.
Button Solutions dashboard showing traffic quality, suspicious sessions and bot activity