What could questionable clicks mean for your business?
Explore what a range of traffic-quality scenarios might represent in your own paid campaigns. These are assumptions, not measured fraud rates or savings.
Implied paid clicks / month2,500
Projected conversions / month100
Value attributed to paid clicks$10,000
Illustrative Button plan / month$86
Compare different assumptions
Model how much spend would be associated with different shares of questionable traffic. These are scenarios, not measured fraud rates.
| Assumed share | Clicks to review | Associated spend |
|---|---|---|
| 5% scenario | 125 | $250 |
| 15% scenario | 375 | $750 |
| 30% scenario | 750 | $1,500 |
Spend associated with questionable traffic is not recoverable savings. A flagged click is not proof of fraud, and changes to advertising feedback or bidding do not guarantee financial improvement.
Start seeing your traffic →