Ad traffic quality protection

Are your ads & conversions performing
worse and worse?

Your ad results are only as good as your traffic.

Ad fraud via bots and click‑farms is a $100 billion problem per year — and it's getting worse by about 20% annually. Your ad budget isn't just being eaten up; bots are also falsely engaging with your ads, corrupting the conversion data Google and Meta use to optimize.

Button Solutions dashboard showing traffic quality, suspicious sessions and bot activity

Button Solutions helps you spot suspicious ad traffic and reduce fake interactions — so your conversion data reflects real customers, not bots.

  • See suspicious traffic by source & campaign (Google Ads, Meta, more)
  • Protect conversion integrity so optimization isn't driven by junk
  • Cut form spam and fake leads before they waste time and skew reporting

Don't delay. Block those bots. — Start identifying and blocking the bots misleading your Google & Facebook ads today.

Industry research

How bad is the ad fraud / ad bot issue?
$100 Billion bad.

And it's only getting worse. Get our whitepaper on the industry data of what we know about ad bots and ad fraud — and what you can do to prevent it.

  • The 2026 ad fraud landscape, by platform
  • How bots fake conversions (and how to spot them)
  • A protection checklist for paid teams
Get the whitepaper

Free PDF. Sent to your inbox.

No spam. We use this to send the PDF and an occasional product update — unsubscribe anytime.

The problem

Bots don't just waste clicks.


When bots hit your landing pages, they trigger events, spam forms, and inflate "conversions." That pushes ad platforms to optimize toward the wrong signals — so you scale what looks good on paper, not what produces revenue. Junk in, junk out.


They corrupt the AI that runs your ads.

$
01

Spend

Ad budget gets consumed by invalid clicks and low-intent bot traffic.

02

Data

Fake events and form spam pollute your conversion feed and reporting.

03

Decisions

Algorithms optimize toward noise. Budget shifts to campaigns that look good but don't convert.

Cleaner signals
Better optimization decisions
Less junk
Higher lead quality
More trust
Confident scaling
See it clearly

Know what's real — before you raise budgets.

Traffic qualityGoogle65%Microsoft46%Meta67%

Traffic quality by platform

See what portion of traffic looks valid vs suspicious from Google Ads and Meta — at a glance.

Risk by campaignDisplay Network74%Search Ads56%Shopping Ads39%Manual Attacks12%

Problem campaigns exposed

Identify the campaigns, ads, keywords, or placements most associated with junk traffic patterns.

Real vs filtered

Conversion integrity

Separate trustworthy conversions from questionable ones — so your reporting stops lying.

What Button does

Your traffic truth filter for paid ads.

You shouldn't have to guess whether a conversion came from a real person. Button tracks paid traffic behavior and flags suspicious patterns so you can protect performance data and take action with confidence.

Ads
Google · Meta · more

button ^ solutions
Classify. Filter.
Your website
Real visitors only
Clean insights + controls
In your dashboard
How it works

Effortless.

Sign up to start with monitoring what's going on with your ads.

01

Add us to your website

One line of html. If you want, you can only put us on an advertising page.

02

Keep running your ads

Zero campaign disruption. Google Ads, Meta and more — monitored from day one.

03

Review your dashboard

Quality by source, campaign, and page. Suspicious patterns surface within minutes.

04

Hands-off protection

Button tracks, observes and prevents fraud for you. Hands off.

Go live in an afternoon.

Features, written as outcomes

Even with protection disabled, a valuable asset.

Google Ads + Meta / Microsoft clarity

Know which traffic is helping and which traffic is noise.

Suspicious behavior detection

Spot patterns real buyers don't produce — repeat hits, abnormal sessions, automation tools.

Conversion protection controls

Reduce the risk of fake interactions corrupting the signals you optimize on (with ad protect on).

Coming soon

Quality-shift alerts

Get notified when suspicious traffic spikes or a campaign goes sideways.

Readable reports

Share clear explanations internally or with clients — without hand-waving.

Coming soon

Per-page exception lists

Tune sensitivity, protect specific pages, and avoid disrupting real customers.

Who it's for

All businesses can benefit.

Business owners running ads

Stop paying twice — once for the click, and again chasing junk leads.

In-house marketers

Protect the conversion signals that drive optimization, so performance improves for the right reasons.

Agencies

Reduce lead-quality disputes and prove what's happening in the traffic — campaign by campaign.



We're best for teams that want a turnkey, no-headache solution.

Proof

When traffic gets weird, you need answers — not guesses.

Many teams discover suspicious traffic patterns they couldn't see in standard analytics — then use that clarity to clean up reporting and protect optimization.

Source breakdown
Traffic qualityGoogle65%Microsoft46%Meta67%
See verified vs. flagged traffic per platform.
Campaign risk
Risk by campaignDisplay Network74%Search Ads56%Shopping Ads39%Manual Attacks12%
Find the campaigns leaking spend.
Conversion integrity
Real vs filtered
Separate verified conversions from filtered noise.
FAQ

Frequently asked questions

Stop guessing

Stop optimizing on
corrupted conversion data.

Start identifying bots in your Google Ads and Facebook/Meta traffic today — and protect the numbers you use to make budget decisions.

Prevent your conversions and ad data from becoming corrupted.

Suspicious traffic detected
Brand Search · 312 sessions
Suspicious sessions
312
Questionable conversions
48
Budget protected
$2,950
vs avg 760 / day · last 7d