Your ad data is only as good as your traffic.
Every bot click trains it to buy more.
Your ad platform sees a click.
It sees a conversion.
It learns from the signal.
But a conversion doesn't tell you everything about the traffic that produced it.
Explore the signals behind your traffic
See what's really behind your ad performance.
Button classifies the traffic reaching your site and makes that classification visible in the context you already use to manage performance.
Investigate conversions associated with questionable traffic.
Compare traffic quality across campaigns, sources, locations and other dimensions.
Understand where performance is being affected, and where it isn't.
Classification evidence you can inspect.
Just a clearer view of the traffic behind your numbers.
Find where to act.
For an advertiser, the question isn't only:
“Is this click fraud?”
It's also:
“Where is this affecting my business?”
Neither question can be answered reliably without good bot detection and a link between each visit, the paid click and its outcome. Not every bot visit is fraudulent advertising traffic.
- Which campaigns have suspicious conversion signals?
- Where do questionable visitors reach checkout—or drop off?
- Which sources or locations merit a closer look?
- Where is there evidence to act, and where isn't there?
Button puts traffic quality beside campaign outcomes. You decide what to investigate or change.
Start seeing, almost instantly.
Add one script. See traffic quality and visitor journeys—without connecting your Ads account or changing campaigns.
See the evidence first. Decide what to do next.
Add Button to your site:
<script src="https://script.button.solutions/hi" async></script>Start with your question.
Practical guides grounded in our published research.
Clicks but no sales?
Check tracking, targeting and the journeys behind your paid traffic.
Read the guideAre bots clicking your ads?
See what supports an automation finding and what still needs checking.
Read the guideWhich campaigns need attention?
Compare campaigns and inspect the evidence behind a difference.
Read the guide Don't just detect bad traffic.
Close the loop.
Investigate where traffic quality and outcomes diverge. Decide whether to connect your ad platform and evaluate feedback before making changes.
