Most people who have a website don't know who is visiting,

let alone converting.

People chase ghosts, how many clicks.

Around 50% of your visitors and clicks though, are likely bots.

Welcome! Let's get started.

Who it's for

All businesses can benefit.

Business owners running ads

Stop paying twice — once for the click, and again chasing junk leads.

In-house marketers

Protect the conversion signals that drive optimization, so performance improves for the right reasons.

Agencies

Reduce lead-quality disputes and prove what's happening in the traffic — campaign by campaign.



We're best for teams that want a turnkey, no-headache solution.

Proof

When traffic gets weird, you need answers — not guesses.

Many teams discover suspicious traffic patterns they couldn't see in standard analytics — then use that clarity to clean up reporting and protect optimization.

Source breakdown
Traffic qualityGoogle65%Microsoft46%Meta67%
See verified vs. flagged traffic per platform.
Campaign risk
Risk by campaignDisplay Network74%Search Ads56%Shopping Ads39%Manual Attacks12%
Find the campaigns leaking spend.
Conversion integrity
Real vs filtered
Separate verified conversions from filtered noise.
A higher way

Three products. One bot strategy.



First, you have to learn to see.

Burt Swersey



Real protection starts with seeing exactly who is on your site, then deciding what to do about it.

01 · Transparency

See what bots are actually doing.

Deep behavioral classification across IP, TLS, HTTP, and JS layers — surfaced in a clean, queryable dashboard. No black-box scores; every decision is explainable.

  • Real-time classification: real users, scrapers, fraud, SEO crawlers
  • Per-request signal enrichment, available via API
  • Built on JA4 fingerprinting + recompiled JS VM
Explore Transparency
02 · Ad Protect

Stop $40/click bots from draining ad spend.

Click-fraud protection for Google & Meta. Bots get filtered before they hit your funnel — bidding algorithms see only real intent.

  • Native Google Ads & Meta integrations
  • Cleaner attribution → lower CAC, higher ROAS
  • Audience exclusion lists, automated & live
Explore Ad Protect
03 · ButtonCaptcha

A drop-in CAPTCHA that doesn't punish humans.

No squiggly text, no traffic-light puzzles. Just one click that bots can't fake — silent under the hood, instant for real users.

  • Drop-in replacement for reCAPTCHA / hCaptcha
  • WCAG-friendly, no challenge UI for humans
  • Real-user pass-through > 98%
Explore ButtonCaptcha
04 · Button Defender

Full-site bot defense, end to end.

One layer of protection across every endpoint — login, checkout, search, content, APIs. Adaptive policies, edge-deployed, no false positives on real users.

  • Site-wide policy engine — pass, challenge, or block per route
  • Edge-deployed (Cloudflare, Fastly, Vercel, your own proxy)
  • Account takeover, scraping, and inventory hoarding — covered

(Coming Soon.)


Explore Button Defender