https://button.solutions/blog/ Evidence-led research into bot traffic, fingerprinting, ad fraud and paid-traffic intelligence. en Mon, 02 Nov 2026 06:00:00 GMT https://button.solutions/blog/why-performance-max-advice-keeps-changing/ https://button.solutions/blog/why-performance-max-advice-keeps-changing/ Mon, 02 Nov 2026 06:00:00 GMT Explore the PMax strategy debate through 2025 and 2026: feed-only campaigns, brand exclusions, consolidation and Google’s new channel controls. https://button.solutions/blog/how-to-evaluate-click-fraud-detection/ https://button.solutions/blog/how-to-evaluate-click-fraud-detection/ Sat, 31 Oct 2026 20:04:00 GMT Ask for detection coverage, legitimate-user tests, inspectable decisions and measured outcomes. A practical evaluation plan for standalone and agency-bundled protection. https://button.solutions/blog/form-submission-trusted-browser-qualified-lead/ https://button.solutions/blog/form-submission-trusted-browser-qualified-lead/ Sat, 31 Oct 2026 20:03:00 GMT Connect browser evidence, conversion events and CRM outcomes without treating one as proof of the others. A practical framework for investigating paid lead quality. https://button.solutions/blog/click-fraud-savings-how-to-audit-the-numbers/ https://button.solutions/blog/click-fraud-savings-how-to-audit-the-numbers/ Sat, 31 Oct 2026 20:02:00 GMT Suspicious clicks, platform credits and prevented spend measure different things. Audit the assumptions behind a click fraud savings figure before relying on it. https://button.solutions/blog/google-ads-ip-exclusions-what-they-can-and-cannot-prevent/ https://button.solutions/blog/google-ads-ip-exclusions-what-they-can-and-cannot-prevent/ Sat, 31 Oct 2026 20:01:00 GMT IP exclusions act on future ad delivery. Learn how scope, repeat timing, changing addresses and shared networks affect what a block list can achieve. https://button.solutions/blog/click-fraud-protection-without-blocking-real-customers/ https://button.solutions/blog/click-fraud-protection-without-blocking-real-customers/ Sat, 31 Oct 2026 20:00:00 GMT Shared IPs and privacy relays make aggressive blocking risky. Learn how to check buyer exposure and test a traffic rule before excluding potential customers. https://button.solutions/blog/which-campaigns-send-suspicious-traffic/ https://button.solutions/blog/which-campaigns-send-suspicious-traffic/ Sat, 31 Oct 2026 19:32:00 GMT Compare campaigns using paid-click evidence, collection coverage and visitor journeys. A small published location study shows why account averages can hide a specific problem. https://button.solutions/blog/are-bots-clicking-your-ads/ https://button.solutions/blog/are-bots-clicking-your-ads/ Sat, 31 Oct 2026 19:31:00 GMT Separate bots on your website from suspicious paid clicks. Use browser evidence, click identifiers and visitor journeys without treating every non-buyer as fraud. https://button.solutions/blog/google-ads-clicks-but-no-sales/ https://button.solutions/blog/google-ads-clicks-but-no-sales/ Sat, 31 Oct 2026 19:30:00 GMT Check tracking, targeting, visitor journeys and bot evidence to find why paid clicks are not becoming sales, with examples from Button's published studies. https://button.solutions/blog/ecommerce-bot-traffic-behind-proxies/ https://button.solutions/blog/ecommerce-bot-traffic-behind-proxies/ Thu, 29 Oct 2026 00:00:00 GMT Learn how ecommerce teams detect bots behind residential proxies using browser signals, journey patterns and campaign evidence—without blocking shoppers. https://button.solutions/blog/we-studied-bot-traffic-across-three-websites-the-click-fraud-story-wasnt-what-we-expected/ https://button.solutions/blog/we-studied-bot-traffic-across-three-websites-the-click-fraud-story-wasnt-what-we-expected/ Sun, 18 Oct 2026 12:35:08 GMT Five research articles examine what IP reputation, browser fingerprints, location and visitor behavior can—and cannot—tell advertisers about the quality of their traffic. Most ad fraud protection products begin with a s https://button.solutions/blog/a-navigator-useragentdata-sensor-what-one-inconsistency-says-about-a-visitor/ https://button.solutions/blog/a-navigator-useragentdata-sensor-what-one-inconsistency-says-about-a-visitor/ Wed, 14 Oct 2026 09:32:06 GMT On three small sites, 882 of 1,409 desktop Chromium visitors gave a navigator.userAgentData answer that didn't fit their device. None of them clicked an ad. https://button.solutions/blog/does-your-visitors-clock-agree-with-their-ip-address/ https://button.solutions/blog/does-your-visitors-clock-agree-with-their-ip-address/ Wed, 14 Oct 2026 09:31:18 GMT On three small sites, 39% of visitors' device clocks disagreed with their IP country, almost all on datacenter addresses. Among ad clickers it was 3%. https://button.solutions/blog/paying-for-ad-clicks-from-the-wrong-country/ https://button.solutions/blog/paying-for-ad-clicks-from-the-wrong-country/ Wed, 14 Oct 2026 09:30:28 GMT Foreign ad clicks were 0.4% on an Israeli store and 4–6% on two UK sites, but one Google campaign got all 9 clicks from abroad. Check campaign settings first. https://button.solutions/blog/a-residential-proxy-flag-doesnt-necessarily-mean-bad-ad-traffic/ https://button.solutions/blog/a-residential-proxy-flag-doesnt-necessarily-mean-bad-ad-traffic/ Wed, 14 Oct 2026 09:29:35 GMT Should you block residential proxies? In one short store study, a proxy rule would have included 3 of 7 IPs seen on a payment-success page. The label alone was insufficient. https://button.solutions/blog/what-does-gad_source-mean-nobody-outside-google-knows/ https://button.solutions/blog/what-does-gad_source-mean-nobody-outside-google-knows/ Sun, 11 Oct 2026 17:47:41 GMT gad_source is the number Google Ads adds to ad click URLs. Only gad_source=1 (Search) is clear; two unconfirmed lists disagree on 2 to 7. How to check yours. https://button.solutions/blog/98-of-your-visitors-share-a-clock-testing-a-2018-fingerprinting-study-on-three-small-stores/ https://button.solutions/blog/98-of-your-visitors-share-a-clock-testing-a-2018-fingerprinting-study-on-three-small-stores/ Wed, 07 Oct 2026 22:27:30 GMT A 2018 study found 98% of a one-country site's visitors share a time zone. On three small stores it held for the clock, less for language. https://button.solutions/blog/how-to-make-money-from-google-ads/ https://button.solutions/blog/how-to-make-money-from-google-ads/ Sun, 19 Jul 2026 23:28:52 GMT Learn how to make money from Google Ads in 2026 and beyond. https://button.solutions/blog/the-mystery-of-google-chromes-on-device-model/ https://button.solutions/blog/the-mystery-of-google-chromes-on-device-model/ Thu, 07 May 2026 09:33:08 GMT Does Chrome silently install a 4GB on-device AI model? On Linux we measured far less, and Chromium's build flags show which platforms ship it. https://button.solutions/blog/on-preventing-replay-attacks/ https://button.solutions/blog/on-preventing-replay-attacks/ Tue, 24 Mar 2026 15:38:33 GMT Replay attacks are a constant threat for websites currently protected by typical bot management solutions. Back when we started research into these products two years ago, the obfuscation on multi-billion dollar compani https://button.solutions/blog/stopping-excessive-bot-traffic/ https://button.solutions/blog/stopping-excessive-bot-traffic/ Tue, 24 Mar 2026 08:32:02 GMT To stop excessive bot traffic,implement a Web Application Firewall (WAF) like Cloudflare, enforce rate limiting to block high-frequency IPs, and deploy CAPTCHAs on all forms. Further steps include updating robots.txt to https://button.solutions/blog/how-do-i-protect-my-website-against-bots/ https://button.solutions/blog/how-do-i-protect-my-website-against-bots/ Tue, 24 Mar 2026 08:29:12 GMT Protecting your website against malicious bots involves a multi-layered approach: implementing a Web Application Firewall (WAF) like Cloudflare or Sucuri, setting rate limits to throttle excessive requests, using CAPTCHA https://button.solutions/blog/fpscanner-a-great-starting-point/ https://button.solutions/blog/fpscanner-a-great-starting-point/ Thu, 19 Mar 2026 11:05:28 GMT FPScanner shows the browser inconsistencies that bot detection relies on. A good starting point, but every one of these signals can be spoofed. https://button.solutions/blog/the-non-obvious-obvious/ https://button.solutions/blog/the-non-obvious-obvious/ Thu, 19 Mar 2026 10:38:26 GMT Let's talk about the obvious. CreepJS Intro If you don't know what this is, you don't really know how to block bots. There are a lot of good sensors here - and it is very hard to spoof them all, perfectly. But ther